There are many people who are wondering whether they should setup an online store or have a physical store. But, the truth is that there are more benefits of running an online store compared to the physical counterpart – there’s no rent involved, you can reach a huge number of potential customers, marketing is simpler and more. If you are convinced that you should take the online option, then you probably want to know how to setup an online store. Our advice is to follow the tips we have prepared for you.
What will you sell?
This is definitely the first step that you should make in this process. But, in case you want to start an online store, there’s a great chance that you already know what you will offer there. If you still have dilemmas, you should check the popular marketplaces on the Internet like eBay, Amazon, GearBest, and Etsy and see what kind of things are popular there.
Select a niche
So, maybe you’ve found a product that you want to sell, but it’s much better to have a few products in your offer. Pick a niche that is popular, but not saturated. Remember that there will be many other sellers on the market, so choosing the most crowded niches will make it more difficult for your online store to make progress.
Create a business plan
Just like in the world of physical businesses, running an online business would be difficult without a business plan. Take some time to come up with a business plan. Even if you are not planning on asking inventors to finance your new business, it’s still a smart idea to have a detailed business plan.
Take care of domain name registration and web hosting
The next step is to pick a domain name that is available and register it. Select a domain name that includes a relevant keyword and that’s related to your business in general. After that, pick a web hosting service.
Pick an eCommerce platform
The final step is to pick an eCommerce platform. Instead of building your online store from scratch and with the help of a web design company, you should pick an eCommerce platform that allows you to create an online store on your own even without technical knowledge. Shopify, WooCommerce, and Bigcommerce are some examples of useful eCommerce platforms that have already helped thousands of people.
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